Hi, my name is
Izabela
I’m a Fashion Marketing & Business student at Norwich University of the Arts, aspiring to build a career in fashion buying, marketing or events. With a strong creative foundation and hands-on retail experience, I have a genuine passion for branding, digital marketing, and creating meaningful experiences.
I’m highly organised, confident in my communication skills, and enjoy building strong relationships, both online and in person. I’m always keen to take on new challenges that allow me to grow and develop within the industry.
EXPERIENCE
Buying Work Experience, The Cotswold Company
Jan 2026
Sales Advisor, The White Company
2024 - Present
Student Ambassador, Norwich University of the Arts
2024 - Present
MY SERVICES
01
Buying & Sales Support
Experience supporting buying and sales focused projects through range planning, competitor analysis and product research. Strong interest in how product assortment and commercial decisions influence sales performance within home and lifestyle brands.
02
Trade Marketing & Operational Coordination
Interest in the operational side of trade marketing, including supporting in store activity, events and sales tools. Confident assisting with organisation, coordination and day to day tasks to ensure smooth delivery and clear communication.
03
Commercial Analysis & Communication
Experience analysing competitor insights, product performance and customer behaviour to support decision making. Confident communicating information through clear decks, reports and presentations to support consistent brand execution.
PROJECTS
Barbour Fallow - Final Major Project Proposal
Barbour Fallow is a Final Major Project proposal developed during my final year, exploring how Barbour could expand into loungewear, sleepwear and homeware while staying true to its heritage. The project focuses on translating Barbour’s values of quality, longevity and countryside living into slower, more intimate moments at home. Through range development, visual identity and a PR retreat concept, the proposal considers how a heritage brand can evolve into new lifestyle categories in a way that feels authentic and commercially believable.
Buying Work Experience Moodboards – The Cotswold Company
During my buying work experience at The Cotswold Company, I supported the accessories buying team by creating moodboards and visual research to explore product direction, materials and seasonal themes. These boards were used to support early stage discussions around product selection and range direction and were later highlighted by the Buying Director as a favourite piece of work for their clarity and relevance.
International Marketing
For my International Marketing project, I created a promotional campaign to launch The Gentleman’s Edit menswear range by The White Company. The concept centred around a luxury chalet setting, designed to reflect the brand’s understated elegance. I produced a range of marketing assets including an event invitation, curated menu, Instagram posts, and digital storyboards. The campaign focused on influencer engagement and press outreach, aimed at expanding the brand’s reach in new markets while staying true to its core identity.
Fashion Buying
I worked on a buying project where I developed a menswear range concept for The White Company, a brand traditionally focused on womenswear and home. I identified a gap in the market for elevated, timeless menswear and created a capsule collection called The Gentleman’s Edit. This involved trend research, range planning, competitor analysis, and building a cohesive product offering that aligned with The White Company's brand values of quality, simplicity, and luxury.
Fashion Retail + Visual Merchandising
As part of my Fashion Retail and Visual Merchandising module, I developed a concept to enhance the in-store experience at The White Company. My focus was on creating a calming, cohesive retail environment that reflected the brand’s timeless and luxurious aesthetic. I produced detailed visual merchandising plans, including window displays, in-store layouts, and sensory touchpoints, all designed to increase customer engagement and support brand storytelling within the physical space.
